Marketing Account Manager-FT

A fast-growing, full-service print, design, and marketing company located in the Baltimore metro area is seeking to hire a Full-time Marketing Account Manager to manage the day-to-day marketing activities and long-term marketing strategy for its clients.

Responsibilities:

  • Developing the marketing strategy for our clients, in line with their company objectives.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution.
  • Advising and managing our client’s marketing budget.
  • Assist with the concept, writing, creation, and publication of all marketing material in line with marketing plans.
  • Manage and improve lead generation campaigns, measuring results.
  • Measure and report performance of marketing campaigns, gain insight and assess against goals.
  • Working closely with the entire marketing team, creative services, supporting teams (such as programmers) and vendors to launch campaigns on time and on budget.
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objective.
  • Oversee a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more.
  • Build strategic relationships and partnerships with key industry players, agencies, and vendors.

Qualifications:

  • BS/MS degree in marketing or a related field
  • 2-5 years’ experience in marketing along with potential and attitude required to learn.
  • At least 2 years agency experience required.
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
  • Expertise with analytics tools (e.g., Google Analytics)
  • Solid knowledge of Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
  • Up to date with the latest trends and best practices in online marketing and measurement

Pay:  DOE

Schedule: Full-time

Benefits: Comprehensive benefits package.

Zip code: 21117

Job ID: #11670MAM

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