Digital Marketing Specialist

A full-service print, design, and marketing firm located in the Baltimore metro area is seeking to hire a Full-time Digital Marketing Specialist to implement and provide strategic guidance for Agency Services clients’ integrated marketing strategies and ongoing marketing programs. Typical tasks include development and implementation of integrated digital marketing strategies, and analysis of metrics and results.

The Digital Marketing Specialist will be a savvy marketer, who understands how offline and online marketing work together to create strong brands. Candidate must also have a solid grasp of how online/digital marketing has changed over the past 3+ years, including the role of organic and paid promotion.

Candidate must have excellent communication skills and be comfortable presenting to C-level clients. The Digital Marketing Specialist will be an online generalist who is able to understand both the “why” and the “how” of online marketing techniques. Must be a skilled and active listener who is able to translate big-picture, strategic thinking into benefit-oriented, actionable recommendations that maximize results. This role will also be responsible for the implementation of these recommendations.

Responsibilities:

  • Develop digital strategy recommendations and budgets based on client goals
  • Develop, launch, and optimize digital marketing campaigns, including SEO and PPC campaigns
  • Manage day-to-day bid optimizations and creative rotations to increase conversions and improve CPLs
  • Develop testing plans to see what creative, copy, and segmentation is effective across digital channels
  • Analyze Google Analytics to measure site traffic to better optimize marketing campaigns and unearth campaign insights to better optimize campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Ensure appropriate attribution from paid and non-paid advertising
  • Work with the marketing team, creative services, supporting teams (such as developers), and vendors to launch campaigns on time and on budget
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience. Knowledge of WordPress or other CMS platforms is a plus
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Great written communication and writing skills including best practice for PPC copy, digital ads, social media advertising, and SEO
  • Own the execution of on-site and off-site SEO tactics for clients with the goal of improving SEO performance against client’s KPIs: search visibility, visits, leads, engagement metrics, and conversions
  • Perform keyword research to identify high-value search phrases to drive traffic that will convert into leads
  • Optimize on-page elements such as title tag, meta description, URL, headings, images, internal link and more
  • Develop and execute effective link-building strategies
  • Create and/or update clients’ Google My Business listings
  • Communicate progress, roadblocks, and opportunities to the account team
  • Monitor industry trends and incorporate established and emerging best practices in SEO into your work
  • Maximize productivity, effectiveness, and efficiency by using tools of the trade, such as Google Analytics, Google Search Console, Screaming Frog, Google Trends, Moz, and more
  • Assist with other duties, as assigned

Requirements:

  • Bachelor’s degree in Marketing or Communications preferred
  • At least 3 years experience in Marketing
  • Experience focused on the following:
    • Paid Search (Google, Bing)
    • Google Analytics
    • Google Search Console
    • SEO (experience with multiple tools such as Moz, Ahrefs, ScreamingFrog, SEMRush, etc.)
    • CMS (experience with at least one, such as WordPress, Drupal, etc.)
    • Major social networks (LinkedIn, Twitter, Facebook, YouTube)
    • Marketing automation and CRM, experience a plus
    • Proven success delivering SEO and SEM strategies that drive traffic and results
    • At least 2 years agency experience that included client-facing interaction
    • Proven success delivering SEO and SEM strategies that drive traffic and results
    • At least 2 years agency experience that includes client-facing interaction

Pay:  DOE

Schedule:   Full-time

Benefits:  Benefit package included

Zip code: 21117

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